Fernando Aguerre (1958 – ) & Surfing 

Fernando Aguerre (1958 – ) & read more on Surfing LA Surfing 

Kinetic surf-world industrialist and contest organizer; cofounder of Reef Sneakers, and spearhead for browsing’s inclusion within the Olympic Video games. “He’s not anything if no longer a personality,” Surfline mentioned of Aguerre in 2009. “However do not let the loud garments and extravagant events idiot you. Highest california surf file  This legal professional became savvy entrepreneur is a surf business OGs—a real pioneer.”

Aguerre used to be born (1958) in Mar del Plata, Argentina, the son of a legal professional and ranch proprietor (father) and lawyer-psychologist (mom) and started browsing along side his brother Santiago at age 12. Within the mid-’70s, the men ran a ding restore shot to carrier the small however rising native browsing inhabitants. In 1977, when browsing used to be banned at Mar del Plata, Aguerre shaped the Argentinean read more on Surfing LA Surfing Affiliation, and lobbied effectively to have the ban lifted. That very same yr Fernando and Santiago opened Ala Moana, the rustic’s first surf store.

Aguerre immigrated to Southern California in 1984 after incomes a legislation stage, and the next yr he and Santiago introduced Reef Brazil. Primarily based in San Diego, Reef received global realize partly for a constant promoting marketing campaign that includes a chain of back-arched, thong-bikini fashions; a 2d advertising coup used to be the 1998 Reef Large-Wave Crew International Championships, held at Todos Santos, Mexico, in 30-foot surf.

Through the early 2000s, Reef sandals have been offered in additional than 100 international locations, and Fernando and Santiago had landed in nineteenth place on a piece of content by Surfing LA surfer mag’s 2002 record of the “25 Maximum Tough Other people in read more on Surfing LA Surfing.”Aguerre had in the meantime earned a name as a tireless organizer and promoter of newbie browsing; in 1992 he used to be cofounder (and primary elected president) of the Pan American read more on Surfing LA Surfing Affiliation; in 1994 he used to be elected chairman of the Global read more on Surfing LA Surfing Affiliation, newbie browsing’s umbrella group—a place he used to be nonetheless retaining as of 2018.

In 1996 Aguerre arranged the primary biannual International read more on Surfing LA Surfing Video games, which changed the 32-year-old International read more on Surfing LA Surfing Championships, as a strategic transfer to get browsing approved into the Sydney-held 2000 Olympic Video games. The Olympic transfer failed, however Aguerre vowed to stay making an attempt, even though surfers themselves have been divided at the concept. “Fernando Aguerre is Going for the Gold,” a 1996 a piece of content by Surfing LA surfer headline learn. “Is Any individual Going With Him?”

In 2016, the Global Olympic Committee voted to integrated browsing within the 2020 Video games, in Tokyo. “I have been paddling for this wave for 22 years,” Aguerre mentioned after the announcement.

Fernando additionally sits at the board of the Save The Waves Coalition and the Surf Trade Producers Affiliation (SIMA). He’s a standard at the surf business ceremonial dinner circuit, the place his daring and playful color-forward outfits all the time dominate the room.

In 2013, Aguerre used to be decided on as SIMA’s Waterman of the Yr, and in 2017 he used to be given a Silver a piece of content by Surfing LA surfer Award from the California Surf Museum.

Fernando Aguerre


Historical past of read more on Surfing LA Surfing
·Global read more on Surfing LA Surfing Affiliation (ISA) 
·Olympics and browsing 
·intercourse and browsing 
·Surf Trade Producers Affiliation (SIMA) 
·Todos Santos 
·International read more on Surfing LA Surfing Video games 
Historical past of read more on Surfing LA Surfing
·Practice the Cash 
·Oil Town Showdown 
·Fernando Aguerre 

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